PHOTOS: Hard Rock Hotel and Casino memorabilia Some other notable memorabilia cases include Elvis, The Beatles, Elton John, Imagine Dragons, The Killers and David Bowie. The property is known for its memorabilia cases over the years, including honoring late Linkin Park lead singer Chester Bennington in 2017. Peter Morton, the co-founder of Hard Rock Cafe, owned and operated the property until 2006.
Hard Rock hotel-casino had been operated by Brookfield Asset Management before the announcement Friday that Virgin Group was rebranding the hotel. Hard Rock hotel-casino in Las Vegas will soon be undergoing a name change so we decided to take a look back at its history.
